GOLDEN ABC, Inc. (GABC) was established in Cebu, Philippines in 1986. Fueled by the vision of being the most admired Asian fashion brands company, GABC creates and sells its own clothing and accessory lines. These are produced, marketed and retailed under a fast-growing, dynamic family of well-differentiated proprietary brands: PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA, and TYLER. It also runs its growing consumer products group under several brands and operates a wholly-owned direct selling subsidiary, RED LOGO.

GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail scene, leveraging the latest business innovations to grow all areas of its business, from operations and sales to design and partnerships. It was the first in the local retail industry to use bar coding and electronic data processing technology in tandem with department stores. GABC introduced and enforced top-of-the-line product and distribution control with its concessionaires, transforming the way retailers do their business. It was also the first in the industry to install SAP in its back-end Information Technology operations.

From the date of inception, GOLDEN ABC, Inc. has grown into a formidable retail force. It has built a strong presence, with more than 600 stores across the Philippine archipelago and beyond, by opening stores in the Middle East and Indonesia. GABC is regarded by both consumers and the industry as one of the most successful fashion retail brand builders in the country today. The company continually reaps success in merchandising, marketing and retail, and has been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike not just for its brands but in its corporate pursuits as well.


GOLDEN ABC and its brands have been recognized by the highest award giving bodies in the country for their excellent brand and retail management programs. Penshoppe (2002), Oxygen (2007), Memo (2010), and ForMe (2013) have achieved Hall of Fame Status as Retailer of the Year at the Outstanding Filipino Retailers Awards given by the Philippine Retailers Association & the Department of Trade in Industry. It has received various national recognitions and international awards for its different campaigns over the years, from the Araw Values Awards and the New York Festivals Award as well as the Department of Trade and Industry’s prestigious GOLD BAGWIS Excellence for Consumer Award.

In 2011, the company’s 25th year, Golden ABC was presented by the Personnel Management Association of the Philippines with the People Program of the Year for its AFTER 6 initiative, which is GABC’s brand for its employee development activities. This same year, the company launched an innovative corporate social responsibility platform called GET UP. With GET UP, the company was able to integrate and streamline its existing advocacies and projects with Children’s Hour and Habitat for Humanity with new partners, Gawad Kalinga, AGAPP, Dynamic Teen Company, Museo Pambata, and WWF-Philippines. GET UP won Silver in the 2012 Tambuli Awards for Best Integrated Digital Program given by the University of Asia and the Pacific and was honored with an Award of Excellence for Corporate Social Responsibility at the PHILIPPINE QUILL 2012 given by the International Association of Business Communicators.

Golden ABC President and CEO, Mr. Bernie Liu has also been bestowed several accolades. Some of these include the Agora Award for Outstanding Marketing Achievement by the Philippine Marketing Association in 2000, Ten Outstanding Young Men Award from the Junior Chamber International Philippines in 2001, and the Manny V. Pangilinan Grand Bossing Award given by PLDT SME Nation and Go Negosyo in 2013.