GOLDEN ABC Supports Typhoon Haiyan Relief Efforts

Last November 8, 2013 the Philippines experienced one of the worst storms in history. Despite the preparations made, no one expected the massive devastation it brought. Through the nation’s grief, the resilience of the Filipinos once again emerged.


Golden ABC (GABC) and its fashion retail brands Penshoppe, Oxygen, ForMe, Memo, Regatta, Tyler and direct-selling subsidiary Red Logo, through its CSR platform GET UP tirelessly worked with Gawad Kalinga, Simbahang Lingkod Bayan (which initiated Task Force Bangon Pilipinas), and Cebu-based LH Foundation to provide much needed relief to those affected by Typhoon Yolanda.

LH Foundation Inc. (LHFI), the philanthropic arm of the LH Paragon Group of Companies, to which Golden ABC belongs, turned over 12 tons of relief goods to the town of Medellin, Northern Cebu.

Three generators were also sent to power up the water supply systems in the Municipality of Medellin and the surrounding barangays. Get Up continued to support LH Foundation, by donating to the Roof for Relief program which LHFI spearheaded along with Gawad Kalinga and Islands Souvenirs. As of this writing, the group reached its goal of constructing 5020 roofs in 11 barangays in Northern Cebu.

Oakridge Business Park, the Golden ABC head office compound in Cebu (which also houses the offices of other companies under the LH Paragon Group), was also used as a logistics hub by the US-based Save The Children Foundation as their central command center for their relief operations in Tacloban, Ormoc, Cebu and other parts of Leyte and Samar.

Golden ABC President and CEO, Mr. Bernie Liu, who is also a member of the Board of Trustees of the PLDT-SMART Foundation also contributed to the group’s relief efforts.

Boxes of brand new clothes along with other basic necessities were also sent to Culion, Palawan through Simbahang Lingkod ng Bayan of the Ateneo de Manila University. Additional funds were also given by Get Up to Fr. Jody Magtoto, Culion’s parish priest, to buy much needed fuel for the town. The Immaculate Concepcion Parish of Culion was the lone standing structure at the time.

Golden ABC was not spared from the typhoon’s destruction, as 120 of its employees were affected. Company support that was provided ranged from the following : relocation services, work accommodation, housing, and financial support depending on the gravity of each employee’s predicament.

Along with the company funds and brand revenues diverted to the cause, all these would not have been possible without the combined assistance of employees, vendors, and suppliers who all donated to the relief efforts of Get Up and its partners. Nation-building is not a one-time thing, the company promises to continue its efforts to help the nation Get Up and by no means would the above mentioned support be the last of it. – GABC GET UP